We partner with exceptional leadership teams creating world-class customer experiences.

We Are Growth Investors

We invest to accelerate the growth of essential services companies with proven and differentiated business characteristics

We Are Relationship Driven

We value long-term relationships and partner as collaborators to provide the support and advice you need to build your team and grow your business

We Believe in Category Leadership

We help create category authorities through the development of revenue streams and the expansion of distribution alternatives

Brentwood understands where they add value, and where our leadership team adds value. They support the decisions we’re uniquely qualified to make, and it leads to a very constructive partnership.

Chris Simms Founder & CEO

Companies We've Worked With

Recent News

Brentwood Associates Closes $410 Million Continuation Fund for Watermill Express

LOS ANGELES, July 21, 2025 – Brentwood Associates (“Brentwood”), a leading middle-market, growth-oriented private equity firm, is pleased to announce the successful closing of an oversubscribed single-asset continuation fund to support the continued growth of Watermill Express, LLC (“Watermill” or the “Company”), a leading provider of affordable and safe drinking water and ice through convenient…

C-Suite Perspectives on AI: Sarah Jacob Singh Of Medbridge On Where to Use AI and Where to Rely Only On Humans

Kieran Powell, EVP of Channel V Media Task repetition and scalability — use AI. AI is great when it comes to processing large datasets, automating repetitive tasks, and scaling operations where human resources are limited. This frees up humans to focus on high-value, creative, or empathetic tasks. At Medbridge, we use AI to summarize many…

SMG launches Ignite®, AI-native Unified Experience Management® transforming how brands act on experience data

KANSAS CITY, Mo. – All Remote – Service Management Group (SMG), a global experience management (XM) firm, today announced the launch of Ignite®, a proprietary AI platform built specifically to power faster and smarter decision-making across brand, customer and employee experience. Ignite sits at the center of SMG’s next chapter and offers organizations an advanced ecosystem of AI…