Portfolio Company: The Great Courses
The Great Courses program hopes to broaden its demographics with an all-you-can-learn streaming service, Great Courses Plus, which it introduced late last year. With the streaming option, customers are not limited to a single course. For $19.99 a month, or about $180 for an annual subscription, they have unlimited online access to more than 280 of the most recent and popular courses from the company’s library of roughly 600 courses on topics including astrophysics and wine tasting.
“I’m a big believer that we are the Netflix of learning,” said Paul Suijk, chief executive of the Teaching Company of Chantilly, Va., which owns the Great Courses. “Looking at Netflix and where they are going, I think there are many similarities.”
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Born in the VCR Era, Great Courses Seeks to Evolve (New York Times)