HOUSTON, TX — Afterburn Holdings (“Afterburn”), a leading Orangetheory® Fitness franchisee, announced today the appointment of Nasario Mejia as its new President and Chief Executive Officer. Mejia formerly served as an Executive Vice President of Xponential Fitness.
Mejia is an accomplished fitness industry executive with over 15 years in big-box gym field operations followed by nearly a decade as a strategic leader for growth-oriented fitness brands. While at Xponential Fitness, Mejia was responsible for leading platform-level shared services pertaining to operations, learning & development, strategic initiatives, and corporate store operations, which included close alignment with the digital marketing team, among other responsibilities.
“I am incredibly excited to be joining the Afterburn team,” said Mejia. “I am passionate about the fitness industry and have always revered the Orangetheory brand’s trailblazing reputation in boutique fitness. We have a great opportunity ahead and I look forward to working with the team to accelerate our next phase of growth.”
Prior to joining Xponential Fitness, Mejia served as Chief Operating Officer of TRX Training, leading several initiatives including operational improvement, digital innovation and launching TRX’s first digitally delivered, subscription-based product (TRX Training Club). Mejia held similar operationally focused fitness leadership roles at Crunch Fitness and 24 Hour Fitness. He holds an MBA from the University of Southern California’s Marshall School of Business, an M.S. in Exercise Science and Human Performance, and a bachelor’s degree in Spanish and Business Administration.
“On behalf of the Brentwood team, I am excited to welcome Nasario to Afterburn. Nasario brings a wealth of fitness industry experience to the team, and I am confident that he is well-positioned to lead the company to new levels of success in the future,” said Rahul Aggarwal, Partner at Brentwood Associates, the lead equity investor in the company.
ABOUT AFTERBURN HOLDINGS
Afterburn Holdings is a leading franchisee and area representative of Orangetheory Fitness, founded in 2013 and headquartered in Houston, Texas. The Company operates and oversees 85 Orangetheory Fitness studios across territories in Texas, Florida and Washington.
ABOUT ORANGETHEORY
Orangetheory® Fitness (orangetheory.com) is a heart rate-based group workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Orangetheory workouts are backed by science and designed to supercharge your metabolism and cardiorespiratory health for more results. The workouts utilize connected technology to track performance, so members can view their detailed results in real-time, and monitor progress over time. Every Orangetheory workout is led by a certified coach to ensure members of all fitness and ability levels can be successful and continually challenge themselves. One of the world’s fastest-growing franchise companies, Orangetheory franchisees have opened more than 1,500 studios in all 50 U.S. states and 24 countries. For more information on Orangetheory Fitness, including global franchise opportunities, please visit https://www.orangetheory.com.
CONTACTS
Peyton Shaffer
pshaffer@afterburncoaching.com
(281) 652-5001